Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Hero Honda should think about fuel efficiency in case of upper segment bikes. Hero Honda Motors was established in to manufacture cc motorcycles.
When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. It has been found that in Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low.
With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations.
Managing Director 4 Mr. In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country.
Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline.
The Hero Group also took a venture into other segments like exports, financial services, information technology, which includes customer response services and software development. At last they rate price and brand image.
The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.
The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. Dealer Network The relationship of Hero Group with their dealers is unique in its closeness.
While remaining 10 customers are not sure about it. And at the fourth level they give points to maintenance. Pankaj Dixit; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge.
Balaji Rao Director J. While in case of TVS bike the economic price of the bikes influences the buying behavior of the customers. With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals.
The sales are backed by a network of after sales service and maintenance work shops all over the country. They are also into the financial services sector. The Hero group vision is to build long lasting relationships with everyone customers, workers, dealers and vendors.
The first product launched was a 50 cc moped, which appealed to the masses because of its capability to carry two people. Lall has actively looked at diversification. The information provided in the report is original and has not been copied from anywhere. It started off by selling imported two- and three- wheelers in India.
The Group also employs the services of independent experts from around the world to assist in new design and production processes. Init obtained license from the Government of India to manufacture two- and three-wheelers and it went public in A IV sem university roll no. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region.
In the same location, the same promotors started another company inin collaboration with Suzuki Motor Corporation of Japan, for the manufacture of cc motorcycles under the brand name of Ind-Suzuki Motorcycles.
Hero Group expanded so big that by they had sold 86 million bicycles producing bicycles a day. This prize is "given to organizations or divisions of organizations that have achieved distinctive performance improvement through the application of TQM in a designated year.
On the other hand 15 customers do not agree to this fact. To know which manufacturer is providing better services. After giving through brain storming session, objectives were selected and the set on the base of these objectives.
I also thankful to my friend who helped me a lot in the completion of this project.MBA Marketing Readymade Project Topics. In this category we include all type of Projects & reports for BBA & MBA Marketing agronumericus.com will get the project report through mail from side withing 24.
MBA Marketing Readymade Project Topics. In this category we include all type of Projects & reports for BBA & MBA Marketing agronumericus.com will get the project report through mail from side withing 24. Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati 1Dr.
Duggani Yuvaraju Need For The Study Customer satisfaction provides an indication of how successful the organization is providing products 1 HERO 60% 2 HONDA 20% 3 TVS 15% 4 SUZUKI 5% RESPONDENTS.
agronumericus.com reviews on the latest cars and bikes in India. Read expert car reviews, bike reviews, full road test, test drives results - performance, handling, reliability & more. So a study had been conducted on “Consumer Behaviour Towards Two-Wheeler Motor Bikes” in Chennai and Trichy with a sample of consumers by selecting two wheeler motor bikes i.e.
Hero Honda, Yamaha, and TVS bikes and data had been collected through. Comparative study of customer satisfaction toward performance of hero honda tvs and bajaj bikes by deshraj singh 1.Download